Online shopping is convenient as most people have access to devices with internet access. Advertisement and marketing are paramount to online stores as competition is getting stiffer day in day out as many businesses have opted to sell online. Advertisement though can cost money in some instances, and in some cases, you can opt for cheaper means.
Sign up for big online listing companies
Register your company’s website at google places. The Google Search tool is paramount in advertising your site as many people search for information about places, services, and products via google. At Google places your business’ website will be found easily on Google Maps and Google Search. This mode of advertisement is cheap and easy as you will only verify your business’ website through confirmation processes via phone or snail mail.
Yahoo! Local is yet another avenue to register your website for simple steps. This avenue is also free.
Bing is another advertising avenue. You sign up your business with easy steps.
Blogging about your products
You can start a blog lining on how lifestyle is improved by the use of your products. This method has to be allocated enough time as you cannot start a blog and leave it dormant. Your blog needs to be regularly updated. The only way your blog can succeed is through followers.
Social media outlets
Facebook has a platform for business advertisements. You create a Facebook page and pay a little fee for advertising, and you can have thousands of followers streaming in your page and viewing your products.
On Twitter, you can get a direct channel with your customers. LinkedIn can be used as an advertising platform.
YouTube media is based on views thus you can put up promotional videos relevant to your website. The content you upload though has to wow your viewers and promote your business.
Flickr app is on point regarding increasing market for your products as all you have to do is to erect a Flickr profile. Flickr enables access to all photos compiled by your business and a link to your website.
Google AdWords helps you out in targeting online customers within your locality by setting your pay per clicks advertisements.
Online communities can be your gateway to expanding your business horizons. You can upload images or content about your business and many people will access your post. You have to build a rapport with the online community members; you can also put up a link in your signature and or mention your website only when the context is appropriate. Be mindful because joining an online community just to post on your site can rub people in the wrong way, engage in their discussions once in a while.
Reddit is a social news network on the internet. Subreddits are where like-minded people hang out you can advertise here.
Search Engine Optimization
Search engine optimization makes sure your site is primed for performance on search engines.
Whenever your website has made profits on comparison to the competition and come up on Business News or hit the headlines with any other news worthy reasons, you have to cease that opportunity to give a press release. This act generates publicity so that people can get to know you and your brand. It is not paramount for you to secure a television station for a press release there are websites for press releases like PRLog.
Pinterest has an application of advertisements floating around. This platform gives you the opportunity to portray your website contents using imagery.